The successful placement of the tourist product is a powerful tool for the long-term planning of a business’s tourism development. In order to distinguish the tourist product of the company, its specificity must be differentiated and highlighted, so that it can be placed in the consumer’s perception on the basis of a competitive advantage. The vision of investors requires a strong strategic placement of the services offered in order to respond to the volatility of ever-expanding international tourism demand and to ever-increasing competition. The aim is to attract as many customers as possible, who are now experienced travellers, particularly demanding and very sensitive to the price/quality ratio. The company being set up has constructed a targeted communication strategy plan that is expected to follow unswervingly throughout its operation. Its sole purpose will be to make the new business a top choice, with a targeted approach to the industry and services designed to meet specialised needs.Communication PositioningThe objectives established by the partners are:-Dynamic launch of the company’s tourism branding with the aim of repeated visits. Dynamic promotion in new markets.-Creating tourism packages with emphasis on flexibility.- Targeted and competitive promotion of thematic tourist experiences 365 days a year.-Promoting and strengthening the complementary tourism product in the country’s main tourism product. The ways in which it is expected to communicate this strategy will be:-Communication with tourist organisations, Tour Operators and travel agents in specific points of interest -Social Media: Targeting fan growth in these media (Facebook, Twitter, Instagram, etc.). A prerequisite is the immediate creation of a website that will be compatible with mobile devices as well as the translation of the content into at least 2 languages, in addition to English. —Advertising on-line: Interactive banners, pop-up windows and hyperlinks on popular booking engines (Trip Advisor etc.) and wide-purpose search engines (such as Yahoo and Google).-Advertising off-line advertisements and posts of targeted articles and photographs in international printed media.-Print advertising: Design of thematic forms and printing of new ones for specific forms of tourism, complementary to the main activity of the company. Taking into account the available financial resources up to 2025, it is understood that the most effective means of communication are selected to serve the strategic objectives of a strong identity as well as the promotion of the company’s image.