In order to disseminate new innovative products, the company will undertake new promotional actions aimed at strengthening the “corporate identity” and “corporate image”, which will include increased and guaranteed quality of products, expertise, reliability and honesty, experience and professionalism, rational pricing policy social responsibility, responsibility in the environment, etc.The promotion actions – promotion- will be presented through radio with professional promotional exhibitions. For the products will be provided detailed information, both on ingredients and on packaging, life time, maintenance conditions, benefits of consumption, etc. – Create a corporate channel on YouTube- Create an account on Facebook and Instagram and arrange for their promotion to thousands of users through sponsored ads – It will ensure that it is viewed more effectively via internet and search engines.Finally, it will conclude new contracts with affiliated promoters of its products. The new contracts will concern the promotion and movement of new innovative products (pasteurised egg drinks).