The project concerns the design and implementation of targeted actions to promote and promote the tourism product of the Region of Central Greece for the period 2017-2019, aiming at the emergence of the Region as a multidimensional competitive tourist destination in the domestic and international tourism market. These measures concern: In the development of a tourist identity system, The development of specialisation actions in collaboration with key institutional tourist actors of the Region for the formation, utilisation and implementation of a single framework of a broader Tourism Development Strategy of the Region, The preparation of a study of tourism enhancement through culture, and specialisation of visual and figurative events. In the promotion of tourism/culture of the Region with main axes: — the preparation of a study of specialisation of the means and material for highlighting/promoting experiences of the Region of Central Greece. The creation of an advertising campaign in national media. — participation in international tourist exhibitions, events and business trips. The specialised actions to promote and promote products of the Central Region basket that are associated with nutritional standards.