The aim of the project is to strengthen the pooling of resources of LAC and cooperation universities (Riga Technical University and Vidzeme University of Applied Sciences) and to reduce fragmentation and duplication of study programmes by developing and implementing the newly developed master study programmes. Development of joint master study programme “Creative Industry”/“Creative Industries” of LKA and RTU (47217);2. Development of the LAC Master’s study programme “Cultural Heritage Governance and Communication” (45217) in cooperation with ViA;3. Marketing activities of newly established study programmes – preparation of informative materials;4. Marketing activities of newly established study programmes – promo-video;5. International publicity of newly established study programmes;6. Marketing activities of the newly established study programmes, ensuring participation in promotion and promotion activities of study opportunities abroad;7. The new study programmes will be developed in English in accordance with Sub-paragraphs 2.9 and 27.1 of the CM Regulations on the implementation of SAM.With the available corresponding human resources, financial and infrastructure resources, including the integration of different e-solutions in the study process, the project’s planned activities and the steps of their implementation are to contribute EUR 200000,00 to the LKA’s corresponding resources for the implementation of the LKA.