Family tourism attraction WOW! offers a keyword – an illusion in the framework of surprise, exciting, interactive vau! experiences and activities for the whole family for several hours. Wow! enriches Estonia and Saaremaa’s value offer to family tourists from the destination countries and Estonia, extends the presence, diversifys local leisure opportunities, creates jobs.WOW! complements the tourist cluster’s recreation and tourist area near spas, hunting port and golf centre, which has developed in the Kuressaare city space and is conveniently accessible.