The project focuses on marketing and product development of the tourism sector in Võrumaa. More attention will be paid to reducing seasonality and the longer stay of tourists in Võru County. Young people will be more involved in tourism entrepreneurship. The development of tourism products gives greater prominence to local specificities. The marketing of the visiting environment goes hand in hand with promoting the living environment of Võrumaa. The capacity, coordination and reflection of the tourism sector in Võrumaa will be developed, cooperation with other sectors (food, sport) will be developed.