Võrumaa local food has a high marketing and sales potential. Local food supply is characterised by strong seasonality, with some one-sided lack of availability to the final consumer; similarly, regional specificities have not been highlighted as much. The main focus of the food network is the local food brand Uma Mekk. The project supports the growth of local food sales through the development of the Võrumaa food network, better cooperation, marketing, sales and logistics. The goal is that Võrumaa food is valued, well known and available in Estonia