Võrumaa is a tourist area with high potential and is not well known to tourists; there are also few unique year-round products and cooperation. The project focuses on (joint) marketing and product development in Võrumaa, including reducing seasonality and longer stays of tourists. The goal is to create joint packages between companies, develop marketing and product development in the county. Competitiveness, coordination and cooperation with other sectors, LAs and neighbouring counties will be enhanced.