The general objective of the project is to promote a sustainable and quality employment of the North East, Center and South East regions by offering within the SME Academy 600 entrepreneurs, managers and employees of human resources departments of tools, methods, practices etc. of human resources management and improved working conditions in order to adapt the activity to the dynamics of economic sectors with competitive potential identified according to the SNC/smart specialisation domains according to SNCDI. The general objective of the project is in line with Thematic Objective 8: Promoting sustainable and quality jobs and supporting workers’ mobility", with the Investment Priority 8.v "Adapting workers, enterprises and entrepreneurs to change" and with Specific Objective 3.8. “Increase in the number of staff benefiting from standard human resources management tools, methods, practices etc. and improved working conditions to adapt the activity to the dynamics of the potentially competitive economic sectors identified according to the NCNS/Smart Specialisation Areas according to the NCSD”. The project will be a prerequisite for counteracting the negative effects of the structural adjustments caused by the economic and financial crisis by creating optimal conditions for competitiveness by accelerating the adaptation of industry to change, by encouraging an environment conducive to initiative and the development of small and medium-sized enterprises, and by favouring better exploitation of the industrial potential of policies of innovation, research and technological development, policies of crucial importance in the context of global competition. In the long term, the benefits generated by the project aim to increase adaptability and competitiveness for the 600 members of the target group, by providing professional training programs in the field of entrepreneurial skills, human resources management, innovation management, strategic planning and financial education. All the activities involved in the realisation of the project contribute to the achievement of the specific objective of the program and call and will generate positive long-term effects. The awareness campaign for employers enterprises (mainly SMEs) operating in the economic sectors with competitive potential identified according to the NCNS and in conjunction with the fields of intelligent specialisation according to SNCDI, will contribute to the substantial increase of awareness about the importance and necessity of employees’ participation in continuous training programs. The implementation of the awareness campaign in the online environment will ensure the maximisation of the effects achieved with a low level of costs, through the rapid and efficient dissemination of the campaign information. By the sustainability measures included in the project (identification of medium