The general objective of the project is to encourage entrepreneurship and self-employment by supporting the creation of enterprises in the creative industries in the urban area of the North West region. The general objective of the project is in line with Thematic Objective 8: Promoting sustainable and quality jobs and supporting workers’ mobility", with the Investment Priority 8.iii "Independent activities, entrepreneurship and the establishment of enterprises, including innovative micro, small and medium-sized enterprises" and with Specific Objective 3.7. “Increasing occupation by supporting non-agricultural enterprises in the urban area”. The project will be a prerequisite for countering the negative effects of structural adjustments caused by the economic and financial crisis by generating economic and social alternatives and by improving the economic status of people who want to start a business on their own. In the long term, the benefits generated by the project aim to provide a decent living for the 600 members of the target group, by presenting entrepreneurship as an alternative in the career and by providing professional training programs in the field of entrepreneurial skills. The implementation of the project will lead to the support of 75 newly established companies in the creative industries (through the de minimis scheme) and to the creation of at least 150 jobs – these will have a positive impact on the business environment in the North West region and on the living standards of the population. These benefits will spread to the community of which entrepreneurs belong, thus creating a multiplier effect. At the same time, the state indirectly benefits from the implementation of the project, considering the reduction of unemployment rate and the economic growth generated by the new enterprises set up. In the long term, the virtual hub to support entrepreneurship will continue its activity, providing support and assistance for people who want to start a business – managerial consultancy, access to professional training services, promotion, etc., thus increasing their chances of success. In conclusion, the implementation of the project will generate a positive medium and long-term impact on the sustainable development of the North West region.