The general objective of the project is to encourage entrepreneurship in the South-East region, by supporting the establishment of new enterprises by individuals (somers, inactive persons, people who have a job), who have their residence or residence in rural or urban areas in the region and want to set up a non-agricultural business in the urban environment, in order to create new jobs. By implementing this project, it will ensure the improvement of the entrepreneurial skills of the target group, so that it can transform its business ideas into reality, entrepreneurship thus becoming a career option for each participant. In the long term, the project will generate positive effect through sustainable business development in the South-East region, which will provide employment opportunities among the population, reduce unemployment, increase budget receipts and raise the standard of living, but also through the public-private partnership established within the project, which will maintain its mission after implementation of a joint effort in supporting the regional business environment.