The GENERAL PROJECT object is to increase the productivity and sales of Demiuma Comimpex SRL by creating an innovative and complex marketig product – AIDAA (Artificial Intelligence Data Automation Assistant) the innovative software platform for the automatic processing of business information for both the online domain and the campaigns carried out within their own stores. DEMIUMA Comimpex SRL aims to develop an innovative software platform in order to maximise the output of marketing campaigns in order to increase the economic competitiveness of the company.