The aim of the project is to create the conditions for strengthening the competitiveness and growth of small and medium-sized enterprises (SMEs) by creating new innovative solutions for the functioning of businesses active in the creative industry and stimulating the innovation process by working together between SMEs and creative industry (hereinafter referred to as ‘CI’) actors in order to improve their innovation performance and competitiveness.The KP area is defined by the following odvetviami:reklama and marketing;ICT architecture; design and fashion design.The project will carry out activities throughout the Slovak Republic (hereinafter referred to as “SR”) aimed at supporting the creation of new business models and networking of KP enterprises and activities aimed at stimulating the innovation process using the outputs of KP, where the key activity will be the provision of creative vouchers. The target group for sub-activities related to the support of the creation of new business models and networking will be SMEs – entities in designated sectors of KP and SMEs – in general. The target group for sub-activities related to the stimulation of the innovation process using the outputs of KP will be SMEs – in general. The project will mainly monitor the following measurable indicators (MU): P0287 – Number of enterprises receiving non-financial support in the framework of the creation of new business models KP;P0284 – Number of enterprises receiving grants;P0285 – Number of enterprises receiving non-financial support;P0442 – Number of participants in advisory and training programmes;P0865 – Number of evaluations, analyses and studies carried out under the project;P0589 – Number of information activities implemented;P0302 – Number of new enterprises supported;P0301 – Number of supported SMEs operated by persons from disadvantaged social groups.