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project info
Start date: 1 October 2018
End date: 1 April 2020
funding
Fund: European Regional Development Fund (ERDF)
Total budget: 4 832 468,00 €
EU contribution: 3 965 523,24 € (82,06%)
programme
Programming period: 2014-2021
Managing authority: Ministerstvo dopravy a výstavby SR

Communication campaign OPII 2018-2019

The aim of the project is to provide for the broadcasting of spots on the use of European funds under the Operational Programme Integrated Infrastructure (hereinafter referred to as OPII) by means of national televisions, radios, digital media and regional televisions, while in addition to television spots, programmes on specific projects funded by OPII implemented in the region will be broadcast within regional television. The implementation of the project will ensure that the general public is informed about the benefits of the projects implemented under OPII. The project will be implemented through six main activities. The first main activity is focused on the production of spots in different formats (TV spots, radio spots and video banners for digital broadcasting) and the second main activity focuses on the production of broadcasts that will be broadcast on regional televisions. The aim of the third to sixth main activity is to ensure the broadcasting of spots by means of individual communication tools (TV with national reach, radios, digital media, regional TV) and programmes on regional TV. Measurable indicators are the number of media outputs, which means the number of spots and broadcasts produced under Main Activity Nos 1 and 2 and the number of spots broadcast and displayed in the third to sixth activity. The value of this measurable indicator is set at 24 986 339 for all main activities. At the same time, the number of information activities carried out is determined as a measurable indicator, while the information activity carried out means the broadcast of spots and broadcasts using one of the communication tools for the whole period (TV, radio, digital media and regional television) and we set the number to level 4.

Flag of Slovakia  Bratislava Region, Slovakia