The aim of the project is to: creation of three jobs, one post being created for groups of inactive people for the upcoming cultural creative portal Najuhu.sk, which will be managed using the latest strategies and technologies in the cultural industry. Our goal is to create a portal that will point to intellectual property captured by modern technologies as well as non-technological innovations, which will give us a competitive advantage and at the same time extend awareness to the whole area of Slovakia. The benefits for the cultural industries will flow in the mental enrichment of the whole region: It will be about processing cultural, historical, artistic and tourist life in the region and highlighting the rich cultural heritage with the help of the latest strategies in cooperation with regional organisations, craftsmen, villagers, burgers and organisers of cultural events. Technological innovation – creating high-quality audio-visual content. If we want to succeed with the offers for advertising on our portals, we need to create creative articles that interest people in quality and well-processed visuals. Within the technology, we need to equip the office with technology as well as equip a portable studio with innovative audio-visual elements in 4K resolution. Non-technological innovation consists of design and strategies that distinguish ordinary news portals from design portals from the introduction of the latest marketing trends and analysis of customer behaviour on modern portals. “Mobile First” strategy – Most people consume content via mobile smartphones;Social distribution strategy: YOUTUBE, FACEBOOK, INSTAGRAM; We focus on the content itself as a center of attention thanks to the creation of our own content;A strategy of high-quality diverse, serial content in a fun, easy to eat form – Mobile Video strategy; Video series strategy, short documentary videos, 360° virtual videos, timegroup videos and Live stream (live stream);Strategy for integrating online shop with products from local producers;Strategy for creating awareness of the brand Najuhu.sk – Region full of culture, natural beauty and traditions.Strategy of non-animal innovation – highlighting the intellectual property of the region
