The purpose of the proposed project is to create 4 new jobs by creating a favourable environment for the development of creative talent and non-technological innovation by promoting access to the tangible and intangible assets of BS group SLOVAKIA, s.r.o., which operates in the cultural and creative sector. The project of BS group SLOVAKIA, s.r.o. presents and brings innovation in the field of technological and non-technological. At the same time, it will bring to the market a product that will be a new product for the applicant – magazine Guliver – an online publication mapping cultural monuments and tourist attractions in Slovakia.The aid will be provided for the initial investment through an investment in the tangible and intangible assets of the company, which will achieve the launch of the new product on the market. The implementation of the project will contribute to the growth of innovation capacity and creative potential of both the enterprise and the region. With its focus, the project is an example of the aforementioned link between creativity, culture, economics and technology, aims to create and disseminate intellectual capital, create jobs and have the potential to generate profits. At the same time, it is in line with the ideas and objectives of a number of important strategic and other documents, pointing to the fact that the applicant’s proposed intention is useful and justified, contributing to the creation of new jobs and the mobilisation of creative potential in the regions.