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project info
Start date: 10 January 2017
End date: 10 January 2018
funding
Fund: European Regional Development Fund (ERDF)
Total budget: 3 017 695,20 €
EU contribution: 2 476 320,68 € (82,06%)
programme
Programming period: 2014-2021
Managing authority: Ministerstvo dopravy a výstavby SR

Reminder campaign OPII by broadcasting TV spots and TV shows

The aim of the project is to inform the general public, through the broadcasting of TV spots and TV shows, about the benefits of projects carried out under the Operational Programme Integrated Infrastructure (OPII) in the field of transport and computerisation of the company. The project builds on the completed project called Information Campaign (ITMS code 311081B350), implemented in 2016 and its task is to maintain the results achieved through the previous information campaign. The project will be implemented through two main activities: Activity 1 The production of TV spots with modifications is aimed at the production of TV spots and its modification, which will be broadcast in terms of main activity No. 2 Broadcasting of TV spots and broadcasts with the intention to reach the widest possible target group. Media with the highest rating in the field of viewing will be used for this purpose. A measurable indicator will be the number of media outputs, the value of which is 4 645.

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