To develop this line of action, the development and structuring of tourism resources will be essential, putting them in value and making them accessible and accessible. In short, it will turn the resource into product._x000D_ This action will go by identifying which products and which markets to offer. The task of generation and structuring of product, Strategic Tourism Planning, will take into account the entire offer of the municipality and will include a solution of intelligent tourism, that allows to inventory the tourist assets of the city and organise the trip to the tourist through specific parameters, starting with the experience of the tourist from the preparation of it to the implementation of a program of tourist loyalty, together with a promotion of the municipality’s product at local, national and international level, taking into account the definition of products and markets defined in this tourism planning, they will contribute to improving our positioning and compliance with the horizontal principles and cross-cutting objectives and productivity indicators set out in the Integrated Strategy for Sustainable Development, Ayamonte Mira al Río._x000D_ _x000D_ Taking into account all the above, the actions that will be part of this line of action will be: 1.Development of a Tourism Quality Plan; 2.writing of a diagnostic report and action plan Intelligent Tourist Destination; 3.Design and creation of a Tourist Brand and Digital Tourist Marketing Plan; 4.Creation of a specific tourism portal; 5.digitalisation and characterisation of tourist assets for incorporation into a guidance system by mobile application; 6.Technological equipment for tourist service office; 7. Installation of two totems of tourist information (given the limitations of the field in Galatea, the detail and location are expanded in the expression of interest)