Advertising campaign to disseminate the tourist attraction of the goods belonging to the Galician natural, cultural and gastronomic heritage, which will include the production, strategic and purchase of means for the campaigns to promote the natural, cultural and gastronomic resources of Galicia during 2017 to promote among the Galician population, national, international, as well as among the sectors involved, the natural, cultural and gastronomic resources of Galicia. The objective of this operation is to promote a sustainable tourism model based on the enhancement of the natural and cultural resources of Galicia.