THE CEROH PROJECT! AIMS TO STUDY BASED ON THE PRINCIPLES OF CIRCULAR ECONOMY TO ADAPT THE MANUFACTURING INDUSTRY TO LOW CARBON CERAMIC TILES SCENARIO PROPOSED STRATEGIES BY 2050. SPECIFICALLY OPTIMIZATION STRATEGIES CURRENT PROCESSES AND PRODUCTS WILL BE RAISED (FROM THE POINT OF VIEW OF REDUCING CO2 EMISSIONS) AND ON THE OTHER HAND, TO ACHIEVE MORE AMBITIOUS RESULTS, WILL ARISE ALTERNATIVES BASED ON NEW PRODUCTS AND PRODUCTION PROCESSES. BOTH ALTERNATIVES AS OPTIMIZED PROCESSES FOR PROSPECTING STUDY OF ENVIRONMENTAL IMPACTS WILL BE DONE THROUGH THE LIFE-CYCLE ASSESSMENT AND COST CALCULATIONS WILL BE MADE (TO THE EXTENT POSSIBLE). FURTHERMORE, SINCE THE CERAMIC INDUSTRY IS IN A PROCESS OF ADAPTATION TO THE CONCEPTS OF INDUSTRY 4.0, ALIGNMENT OF THE ALTERNATIVE PROCESSES RAISED IN IMPLEMENTING SUCH CONCEPTS ARE VERIFIED.