Exploiting new technologies and advances in the manufacture of footwear, they are leading to new business models related to web technologies, which can be seen clearly reflected in the online sale of custom shoes, giving the user endless possibilities shoe configuration, so that the final product meets the needs and preferences of each user. This new model manufacturing and sale of footwear is made possible by reducing manufacturing costs and agility gained by the footwear industry when making short series of shoes, even to produce a pair of shoes so exclusive for each client. All this, combined with the possibilities offered by new technologies, allows the footwear industry to meet the needs of an increasingly demanding market, the trend is the interest in products that fit the customer and not vice versa as was the case so far. In addition, a wide range of business opportunities around the web technologies opens, not only for online sales, if not as powerful system for decision-makin