THE CEBRA + PROJECT AIMS TO ESTABLISH A DEMONSTRATION PILOT REFERENCE FOR THE TRANSFORMATION TO THE INDUSTRY 4.0 IN THE CERAMIC SECTOR, WITH FOUR POCKETS OF PRIORITY ACTION: - CONSOLIDATION OF ACTIONS INITIATED IN THE ZEBRA PROJECT DURING 2017 WITH REGARD TO THE TRANSFORMATION OF THE PRODUCTIVE PROCESS CERAMIC INDUSTRY WAS 4.0. - INCORPORATING OWN INDUSTRY 4.0 TOOLS TO IMPROVE STRATEGIC DECISIONS RELATING TO MARKET ANALYSIS AND PRODUCT MARKETING. - IMPLEMENTATION OF DIGITAL SOLUTIONS FOR PRODUCT PROMOTION FOR MAKING AVAILABLE CONSOLIDATED REAL-TIME ON THE EFFECTIVENESS OF PROMOTIONAL ACTIVITIES DATA. - DEFINITION OF A PLAN OF TRANSFER OF THE RESULTS ACHIEVED IN THE PROJECT FOR DISSEMINATION IN THE CERAMIC INDUSTRY BY ENSURING THAT THEY CAN BENEFIT FROM THE GREATEST POSSIBLE NUMBER OF COMPANIES.