An innovative integrated tourism product with the theme of experiencing Slovenia under the same brand and numerous compatible programmes, always related to this part of Slovenia. Slovenia Puzzles is a destination product where PALMA will market through its network and infrastructure local partner providers who would not be able to do so in their own direction. In this way, product diversification in the region will be achieved, paving the way for sustainable and constant development of local and niche tourism through an online interface that will serve to valorise the product in new, exotic markets and markets that have the greatest potential for growth.