With an integrated approach and systematic activities, the operation will have an impact on:- the promotion of a culture of prevention and health in workplaces in organisations for all generations and with a special focus on workers over the age of 45- raising the skills and awareness of employers to promote occupational safety and health,- raising corporate social responsibility,- raising the culture of OSH through promotional images,- promoting active and healthy ageing, raising awareness and informing the public, workers and employers- adapting workplaces to individuals,- promoting occupational safety and health programmes.