In order to install the destination brand Occitanie Sud de France based around the Occitalité (the art of living, conviviality and hospitality in Occitanie), the Regional Tourism Committee has launched a 360° communication plan, integrating the creation of communication tools (photos, videos, guides...) and the implementation of on-line and off-line campaigns in France and abroad. These devices aim to enhance the different consumption worlds present in Occitanie (littoral, mountain, city and countryside) especially through the various activities to be practiced throughout the year.