The Grand Est Region has made the choice, through its tourism development policy, to rely on the reputation of its 5 tourist destinations, namely Alsace, Ardenne, Champagne, Vosges and Lorraine, and to strongly believe in the ability of tourism stakeholders to work together, pool resources and innovate in order to establish the reputation of their tourist destination. This is a “winter” communication campaign carried out within the framework of the Vosges Destination Pact, carried out by the Regional Tourism Agency Grand Est. This campaign will focus on the following actions: — A sponsorship of snow weather on France Télévisions will display a 12-second billboard with a broadcast for 5 weeks on France 2, France 3 national, France 3 regional Lorraine/Alsace, Replay. — The advertising campaign on Belgian television (RTBF, 1, AB3...) will be organised in partnership with Atout France Belgique. — Webmarketing: simultaneous and personalised digital lyrics on France TV’s web pages and affinity pages (media announcements: Weather France, Ski rentals...). — Receptions will be organised for influencers