Implementation of a tourist communication and public relations campaign for the Destination Massif des Vosges based on an experiential website that highlights essential tourist experiences on the Massif des Vosges. Deployment of a multi-channel communication campaign (print and digital) on the main target tourist markets of the Massif des Vosges (Benelux, Germany). Inclusion of publications in targeted magazines, implementation of Internet SEO campaigns to increase the visibility of the experiential site and destination. Also implementing a press relations campaign on the destination’s different target markets (France, Benelux, Germany): sending press releases, hosting journalists and influencers.