The Community of Agglomeration of the Brive Basin (CABB)*, an intercommunity of nearly 110,000 inhabitants, comprising 47 municipalities in the south-west of the department of Corrèze, candidate for the call for projects “Pôles de nature en Massif Central 2014-2020”. The Agglo thus displays a proactive strategy to value the natural and heritage resources of its territory in order to meet the diversity of people’s expectations in terms of sport and leisure in nature; the aim is to welcome tourists and sportsmen from France and from all over the world. Aggglo wants to promote an identity “full-natured destination of excellence” around a multi-activity concept to strengthen partnerships and ensure greater readability for users. The aim is to expand a qualitative offer of services in a way that complements and pools resources. To this end, the Agglo has drawn up a diagnosis shared by all the actors in the territory, defined the objectives of tourism development by offering green and blue sports activities (white waters, calm waters), designed a priority action plan and developed a coherent and unified communication and marketing strategy.