In line with the objectives of the State and the European Union, the operation aims to contribute to the increase in the number of entrepreneurs supported at Réunion. Creators can be accompanied by the association at all stages of the life of their project, prior to its implementation, until its consolidation in order to improve its quality in order to enable its sustainability. Under this project, the beneficiaries are persons excluded from the labour market, wishing to create or maintain their own employment through the creation or development of a business. Priority is given to job seekers, poor workers, self-employed and inactive workers, women and young people, especially those from priority neighbourhoods. The creation or development of a business by people who create their own jobs is a response to the crisis, helping to reduce the number of unemployed and avoid the social cost to communities.