Growth in international tourism — Vuokatti, Kajaani, as general objectives of the Oulujärvi regional project: opening the target market to international tourism in Kainuu from Asia.2.Activate and assist tourism companies in the local area of the project (Vuokatti-Kajaani-Oulujärvi region) to develop their tourism services products better for Asian tourists.3.Increase the overall capacity of the project target area for the whole Kainuu region for a joint international tourism marketing project (planned start in 2017). As a qualitative objective, the EU has a common approach to develop tourism services products in cooperation with international travel organisers. Find special travel organisers in China and Japan on selected themes (sport tourism, cultural tourism, water tourism) and in selected areas, and organise study visits for tour operators and media groups to Kainuuse. The aim of the visits is to organise workshops on the development of well-targeted tourism services in cooperation with international travel organisers and Kainuu service providers and to promote the region and its tourist services at the same time. To achieve this goal, at least 20 potential tour operators will be sought together, to visit Kainuu from both destination countries. 2. Test and develop tourism products from Vuokatti, Kajaani and Oulujärvi regions to the Central European market. Testing will be carried out by suitable new tourism product wholesalers and their agents. In addition, the aim is to invite tour operators/agents to explore the area and organise product development workshops with them, where tourism operators in Vuokatti, Kajaani and Oulujärvi region should do a new way to obtain more systematic sales of their own products. Central Europe is also looking for tour operators (wholesellers) selling from Finland to Asia.The targeted results of the project ovat:1.Hankkeen are even more suitable for Asian tourists2.At least twenty (20) potential tour operators and/or media groups selling to China and Japan from China, Japan and Central Europe (wholesters) to visit Kainuu during the project. In cooperation with them, one (1) R & D workshop/visit will be carried out.3.The results of such visits and workshops will result in new international tourism service products for sale, especially to the Asian market (China, Japan)The project has been committed to the project by tourism service companies from Vuokatti, Kajaani and Oulujärvi with a joint private funding commitment from Vuokatti Matkailukeskus Oy. The project works in close cooperation with Visit Finland and other development projects with a similar theme in Kainuu. The project will employ the culturally-professionals of the target countries (2 part-time employees in total, Chinese and Japanese experts) to find, connect, plan and implement high-quality introduction programmes and workshops related to the visits.