Tourism fishing in the digital age, development and productisation of Kainuu- Fishery products in Kainuu — Development of tourism fishery products, productisation: the aim is to package services and fishing, their findability and accessibility and to put them on the market.- Development of mobile guidance: the goal of mobile guidance is to develop affordable and economically viable self-service guidance products. — Development of fisheries sites and recovery of migratory fisheries: the objective of the project is to increase the attractiveness of the province as a fishing destination.- The objective of the project is to increase the number of more than 500 tourists per year and to increase revenue by 25 % over five years. and fish destinations in Kainuu and tourism entrepreneurs share products — the entrepreneurs have new self-service products for fishing guidance (mobile guidance)- Kainuu has more effective fishing events (2 events/year) — Kainuu’s competitive fish tourism products are easily found and can be purchased- Operators use social media in their marketing. The online and hobby magazines feature more of Kainuu’s fishing tourism material than before.- Tourists will enjoy the destinations and appreciate fishing arrangements, for example. The profitability of the sites and the benefits of the regional economy have improved.- More than 500 new customers visit fishing services, fishing sites and fishing events each year.- The biodiversity of the project sites has improved and the natural fish industry attracts more fishing tourists to the province- The sustainable fishing culture and sustainable fisheries management are more common in Kainuu than at present in Kainuu. The project is managed by Kainuu’s regional development company Kainuun Etu Oy, owned by all municipalities of Kainuu. The total budget of the project BUDJETTI is EUR 300.500- Main funding is sought through the Kainuu Association (ERDF). Other funding is provided by Kainuu-based companies, fishing municipalities, Metsähallitus, Kainuu municipalities/cities and Kainuun Etu Oy HANKKEEN KESTO- The operating period of the project is 1.10.2015-30.9.2018 (3 years)