The aim of the project is to identify and improve the tourism offer in Central Ostrobothnia. Basic work is done to get routes and destinations on the map and to develop themes. Development plans are drawn up for companies operating along the routes to improve customer-oriented products and their quality. According to the needs of companies, workshop work can also dive into the world of e.g. social media marketing and electronic sales channels. The co-operation network that brings together activities will be strengthened and the active work of the network will result in joint product packages to support the tourist’s comprehensive tourism experience. The project is open to all centrally based tourism companies and other operators providing services suitable for tourism consumption.