The metropolitan area has a well-functioning public transport and transport system. However, many areas and destinations are difficult to reach except by private car. Examples of this are natural and tourist sites, as well as new, developing workplaces and residential areas. Accessibility challenges can prevent companies from developing and expanding their business.The aim of the project is to improve the mobility of residents, employees, customers and international guests in the Helsinki metropolitan area, complementing the current transport system. The aim of the project is to find new, smart mobility solutions and services, especially for companies in the tourism industry, in a market-oriented way as part of their own service offering. The project will enable lead markets for developers of new mobility services. The target group of the project is enterprises in the tourism industry, which make use of the existing mobility services that are being developed in the project as part of their own service offering. The second target group is companies that develop and implement mobility services for the above mentioned companies and end-users. Examples of these solutions include shared modes of transport (cars, bikes, boats), new types of bike rental concepts, call-based transport, regional mobility services and last mile solutions. The indirect target group is the residents of the Helsinki metropolitan area, employees and people in the area who can take advantage of new mobility services. A key measure of the project is to co-develop existing and new mobility solutions in close cooperation with tourism industry companies, mobility service providers, residents, t&k&i operators, service end-users and the city. The project measures are targeted at the Nuuksio and Rantarait region in Espoo, especially in the Aviapolis area in Vantaa and tourist destinations in the whole city area, and in Helsinki in Jätkäsaari and Ruoholahti. However, the aim is to find rapidly scalable solutions that can be disseminated to new segments. In the project, new mobility solutions will be produced as part of the range of services offered by tourism companies, so they are more likely to remain permanently part of the company’s service package. The project measures are implemented in genuine regional cooperation across urban borders. The project will find new mobility solutions and operating models that will help companies and sites to be made more accessible in a sustainable way. Co-creation results in new mobility solutions and services that are being tested in a genuine environment in the target areas. The solutions found and developed in the project will reduce the impact of private cars, the pressure to develop the transport network on the basis of private car conditions and increase parking spaces. Improving accessibility will strengthen cooperation between companies in the metropolitan area and provide the basis for the emergence of knowledge- and knowledge-intensive concentrations. The development of existing public transport with new mobility services will save roads and the environment. In addition, it is often more cost-effective to organise route and schedule-based traffic. The co-creation tools used in the project will ensure that new mobility solutions are customer-oriented and attractive for all user groups. In the current situation, 56 per cent of HSL customers are women and 44 per cent are men (HSL, customer relationship 2017). However, everyone must have equal access to services, regardless of whether they own a car or not. The project measures take into account the potential gender impact, which will help to better target services to the different needs and life situations of different target groups.