The operational development of the Kalajoki Hiekkasärkki Tourism Centre is aimed at developing the operating environment of SMEs, enabling the establishment of new activities and improving the competitiveness and internationalisation conditions of SMEs in the area affected by the southern entrance of the Kalajoki Hiekkasärkki Tourism Centre, known as the Hilmantor region. The project envisages the functionality of the business park of the tourist centre in its core area, the so-called “Tourism Centre” business park. In the Hilmantori area and its immediate impact area, to enable new business ideas, a business event market (Hilmantori), a market fair, and the necessary traffic arrangements and parking facilities will be carried out. As a result of the project, the operating environment of the tourist centre’s SMEs will improve and meet the requirements set for the International Tourism Centre, while at the same time improving the operating environment of SMEs, increasing the attractiveness of the area as a meeting and welcoming place, improving accessibility and logistical connections with the companies, and enabling about 50 SMEs to invest and develop their own operations, which will give rise to growth in the tourist centre’s employment and tourism income. Improving the competitiveness and accessibility of SMEs and improving the safety and comfort of their customers and other users. As a result of the project, new investments will be generated in the tourist centre amounting to approximately EUR 46 million.