Sparsely populated municipalities in Kainuu do not have sufficient resources to identify credible investment targets and carry out marketing activities and attracting investors to the region. The project will ensure that the measures of the national investment attracting organisation and the selected investor market are available at municipal level. Availability is ensured by internal expertise and external expertise to enable an advanced business environment for growth. Each municipality, with the support of project staff, identifies key investment targets in its region, which will be presented on the investor market and targeted visits will be organised. The project will provide important knowledge capital to overcome the traditional challenges of attracting investors.