As the structure of the tourism sector is changing dramatically, new openings and measures are needed to provide tourist advice. This project will design a new service concept “Barhuntassu International Centre for Tourism and Culture”. The project aims to respond to the growing challenge of providing better quality information for tourists about nature, history, culture and tourism services in the region. In addition to the renewal of the tourist centre’s service concept, this is done by building exhibitions using digital and virtual media alongside the traditional exhibition concept. The project will also pilot a new way to efficiently produce image and location data for route guidance, while at the same time developing local know-how and capabilities in the production of digital material needed by tourism. The project also pilots the use of drone technology and spatial information in the description and presentation of tourism terrain routes. The objective of the project is 1. Information and personalised service will improve access to and demand for services2. Through historical and cultural knowledge, the region’s distinctiveness and increasing the social and cultural sustainability of tourism 3. To promote the development of nature tourism and to increase the stay of tourists, especially summer tourists, in Kuusamo by developing information on natural sites and routes, which contributes to lowering the threshold for foreign tourists to explore the nature of the area in more detail. 4. Using digital and virtual technologies to improve the effectiveness and efficiency of information. 5. Ensures that the service of the tourist centre and Hannu Hautala Nature Photography Centre will continue in the future as the project’s service concept can also be updated and new content created. The first important measure of the project is to create a new service concept through the service design process and to launch operations in accordance with the concept. The main measure is to design and implement permanent exhibitions and temporary exhibitions presenting the nature, culture and history of the area in the Centre’s premises. The project also produces photographic and video material to be presented at the Centre’s exhibitions and pilots new technologies in the production and presentation of image and spatial information. To implement these, the project consists of three different work packages. The aim of the project is to link educational institutions and research institutes involved in social and technological innovation to development work with the tourism industry in the region. This is particularly true in the service design process carried out by the University of Lapland, which involves a wide participation of tourism operators and in the photography and presentation of tourism’s natural and cultural destinations in cooperation with industry and development organisations. Design of the International Tourism and Culture Centre’s conceptThis work package is implemented at the beginning of the project through the service design process. The process organised by the Faculty of Arts of the University of Lapland focuses on formulating Karhuntassu’s concept from two perspectives: 1) what is meant by modern tourist information and how it would be implemented in Karhuntassu and 2) Adapting the service package of Karhuntassu to suit the needs of international tourists.II Design and construction of exhibitionsThis work package designs and implements exhibitions.- mapping, collecting and refurbishing the exhibition material for objects — script of contents, content and technical design of exhibition applications, translation of exhibition texts into English- design of exhibition structures, furniture, lighting, electrical and computer works — production and editing of the exhibition’s audiovisual material: historical photographs and audio/image recordings, video and photographs (including 360 and aerial photographs) of the routes and objects of the natural and cultural sites displayed- graphic design and implementation of exhibition applications and large-scale prints- Installation of equipment, applications, structures, electrical and information networks and furniture for exhibition applications programming equipment, applications, structures, electrical and computer networks and furniture III. Develop skills in the production and presentation of digital material for updating the information of the Travel and Culture Centre in the project to develop local know-how in the production of digital image material needed for the target and route presentation. This knowledge can be used later, for example through training, also for the needs of private tourism companies. The project will test a system that allows automated imagery, image, data and location information to be automatically stored on a cloud server. Stored footage can be viewed via a web browser on a fixed computer of the centre