The KERPUR project supports a systemic shift from linear economy to circular economy in enterprises, industry and society. The KERPUR project contributes to the achievement of the objectives of carbon neutrality. In order to ensure green growth in the construction, construction and demolition and waste management sectors after the COVID-19 pandemic, there is a need to strengthen the environment. The project strengthens the environment supporting Southwest Finland’s research and innovation activities, where universities, research institutes and the public sector cooperate with companies to promote circular economy innovation. The project supports the sustainable growth of businesses and industry through strengthening national competitiveness, using new skills, promoting digital solutions and promoting new business models. The solutions will be based on new insights, and new knowledge will be further disseminated and rooted through businesses, universities and research institutions. The specific objective of the project is to define quality criteria for recycling and to identify new uses for ceramic waste. The recycling of ceramic waste is piloted together with companies. There is no organised collection of ceramic waste in Finland and its recovery is limited. Ceramic materials often go into mixed demolition waste at demolition sites, the cost of which is more expensive for demolition contractors than for separately collected waste. The KERPUR project will develop the collection, pre-treatment and re-use of ceramic waste from demolition sites. The aim is also to demonstrate the re-use of higher processing and value for ceramic waste and to support companies to move from pilot experiments to more extensive recovery. The project utilises digital solutions to identify the resource efficiency and material cycle of ceramic waste. The project measures will be implemented in six work packages focusing on the generation, recovery, potential and environmental impacts of ceramic waste. An overview of waste legislation will also be provided. 3-5 pilot sites will be selected with companies covering the entire chain from the generation of ceramic waste to the recovery. The piloting is divided into two parts: 1) collection, separation and pre-treatment of ceramic waste (e.g. crushing/grinding); 2) Reusable use of ceramic waste in products. In addition, the carbon footprint and environmental handprint of pilot sites will be examined. The project produces new kinds of knowledge and expertise for recycling and recovery of ceramic waste for companies, the public sector and universities. With the help of the information obtained, companies will develop a new green growth business in which material and waste streams are reused alongside and instead of virgin resources. Knowledge of the carbon footprint of re-use solutions guides the decision-making and development of companies and society towards a carbon-neutral approach. The project promotes the introduction of new circular business models that allow companies to move from a linear economy to a circular economy. The project will also promote the use of digital tools in companies and society to address the challenges of the circular economy. The know-how achieved by the project will contribute to the exploitation of ceramic waste in the production of new green growth products and services. Piloted ceramic waste applications show new product and service ideas for businesses and thus support the growth of businesses and industry after the COVID-19 pandemic. The pilots also support a more extensive systematic change towards a circular ceramic construction waste economy. The EU’s horizontal principles are sustainable development, equality and equality. The objective of sustainable development is to ensure that future generations have equal or better opportunities for action than current generations have. Sustainable economic growth is the most important safeguard for well-being and future operating conditions. The KERPUR project promotes sustainable re-use of ceramic materials and the circular economy of the construction industry, which is also sustainable for future generations. The project pilots the recycling and recovery of ceramic materials, thus saving valuable and exhaustible natural resources. The project is aware of the promotion of equality and equality and the target groups of the project — urban organisations and companies and project partners are treated equally and equally. The main sectors of the project — the chemical industry and the construction industry are fairly gendered, but when the project brings the sectors around a common cause, equality and equality between them will also be promoted. The measures envisaged and the business opportunities offered by the project take into account a wide range of companies and actors and enable equal participation for all.