The 6Aika strategy for sustainable urban development is implemented by the six cities Espoo, Helsinki, Oulu, Tampere, Turku and Vantaa. This application seeks funding for sustainable growth and jobs under the specific objectives 6.1 of the Structural Funds programme and 6Atime Strategy Open Participation and ESF project focusing on the customer focus. The project is implemented as a cooperation project involving the employment services of the cities of Turku and Tampere as well as Turku and Tampere University of Applied Sciences. The aim of the project is to make the participation of customers a natural part of the conception and development of employment care and social services, and to ensure the quality of services by combining employment care in a new way, involving/activating unemployed customers and strengthening the business life. The new values of the project are the customer’s intensive involvement, customer-oriented service processes, the customer’s activation to develop their own employment, new cooperation models developed at the employer interface of companies and the strong development of electronic customer service to support the success of the customer’s overall employment process. Identifying the customer’s own personal competence potential as a resource and as a “use” to the problems and challenges presented by companies is an entirely new angle of entry into the problem of the unemployed person — the lack of a job. One of the objectives of the project is to increase the involvement of customers of services promoting employment in the conception, development and production of services to improve the quality, relevance and effectiveness of the services. Services that promote employment include urban employment management services, social services and employer services. The project develops and provides services that increase the involvement of customers and strengthen their role in the service and employment process. The objectives of the project are realised by designing and developing new services through service design, together with customers, with the aim of developing a versatile service process in which the possibility and role of e-commerce is strengthened. Customer employment is enhanced through customer-oriented, multi-channel and innovative services.