Youth and structural unemployment in the Oulu region has been at a high level for a long time. Although the economy is slowly recovering and the employment situation is improving, no solutions have been found for the hardest-to-workers and no rapid changes are expected. One of the most common challenges is the mismatch between labour and labour. A change in the occupational structure is a key trend in the labour market and routine tasks are rapidly disappearing as a result of automation, even in a number of traditional sectors. At the same time, however, new service and expert jobs will be created. Job vacancies and job-seekers do not match each other, which exacerbates unemployment. The project will develop new types of operating models and services to implement business-employee cooperation, as well as to meet the needs of the workforce and the available workforce. The government has agreed on significant investments in the management of employment in the budgetary debate. The aim is to increase the employment rate to 75 %. The role of cities in employment services will be strengthened, with the aim of speeding up employment and providing services that meet the individual needs of job seekers. In spring 2020, the government is launching experiments in which the TE Offices’ customer responsibilities are transferred to cities. The aim of the experiments is to promote the employment and training of unemployed jobseekers more effectively and to bring new solutions to the availability of skilled labour. In particular, these experiments aim to improve access to the labour market for those seeking longer employment and those in a disadvantaged position on the labour market. If implemented, the experiment will help to develop employment support services and service models for job-seekers, which will help to better identify and solve job seekers’ individual service needs, barriers to employment and skills development needs. Public services will be built to be user-driven, including through the modernisation of digital practices. The digitalisation of society creates both opportunities and challenges. The digital age increases exclusion from the labour market and services for people with skills shortages in e-service management, for example. On the other hand, new digital means can also make service guidance more efficient and services can be designed to meet the service needs, while taking into account the needs of job seekers’ support. Preparatory measures are taken to promote rendezvous for both job-seekers and employers. The aim of the project is to:1. Promoting labour-labour matching2. Development of municipal employment services to respond to changes in the operating environment 3. Meeting the challenges of digitalisation of working lifeIn order to achieve these goals, the project develops and procures various coaching for jobseekers and coordinates them in a customer-oriented way by creating as sustainable pathways as possible towards the labour market. The project’s measures also include the development and organisation of various employer-driven events and events that improve matching. As a result of the project, new tools and operating models have been found to address the problem of the region’s mismatch. During the project, preparations have been made for changes in the operating environment and solutions for the transition to new types of service structures and service solutions have been developed. In addition, the solutions brought by digitalisation have evolved alongside other services to support the employment promotion services implemented by municipalities, enabling the provision of various services to customers in a more appropriate and targeted way. Skills related to digitalisation and its exploitation have evolved both among job seekers, employers and organisations providing employment services.