Kohesio: discover EU projects in your region

project info
Start date: 1 June 2016
End date: 31 May 2018
funding
Fund: European Social Fund (ESF)
Total budget: 216 222,00 €
EU contribution: 81 084,00 € (37,5%)
programme
Programming period: 2014-2021
Managing authority: työ- ja elinkeinoministeriö, yritys- ja alueosaston rakennerahastot ja koheesiopolitiikka -ryhmä

Viva — streamlined mainstreaming

Promoting gender equality and equality in municipalities is typically fragmented and project-based. The challenge is, however, that the importance and benefits of a gender equality perspective are not concretised by decision-makers, managers or individual employees of municipalities. The real promotion of equality in municipalities requires a method of making work systematic, accountable and clarifying the importance of the gender perspective. In this project, Vantaa and Espoo, together with Ekvalita, are creating a tool to integrate gender mainstreaming into the development, implementation and evaluation of activities that promote and support employment. The project develops gender-conscious tools for guidance and customer encountering to improve the position of men and women on the labour market. The development will be based on the Lean method developed in the business world and the Jämlean model created in Sweden, in which the lean method is linked to the promotion of a gender perspective (www.jamlean.se).In job search, customers continue to attach importance to personal guidance and are also invested in services that promote employment in municipalities. Personal and individual guidance can also serve as a tool for dismantling gender-specific segregation in working life. Changing labour markets and the different situations of jobseekers require a wide range of expertise from services and guidance workers on the impact of customers’ different identities and situations on employment and on supporting the customer’s resources and potential. Taking gender perspective systematically into the work strengthens individual encounters and the effectiveness of personal guidance. In this project, the gender perspective is considered on the gender+ basis, taking into account, in addition to gender, the impact of age, ethnic background or other identity-related factors on employment. The aim is to integrate a comprehensive equality and equality knowledge into services that promote employment at all stages of the service. Combating the gender equality perspective in the development of the lean method also means that the diversity of customers must be recognised. The project therefore strengthens not only customer consultation and interaction, but also diversity as part of the planning and implementation of services that promote employment. The project activates customers and develops experience expertise by means of coaching. Customers receive interactive feedback on the development of the equality and diversity perspective of employment services.

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