Man is an integral part of nature, but current activities and emerging technologies are changing the environment — natural disasters are increasing, plants, animals, the ozone layer are depleted, and natural resources are rapidly depleted. Everyone has to think about the damage to the environment and take any action, so he must be well informed first. The essence of the project is to raise awareness among Lithuanian residents by implementing public information and education measures on environmental issues — environmental information will be disseminated on national television, online news portals, social advertising is displayed in transport, outdoors and cinema, a publication is published and an electronic book library is created. Activities are planned on the basis of public opinion research data and recommendations for communication in order to raise public awareness of the environment, increase sustainable consumption culture and promote environmentally friendly behaviour.