The project aims to stimulate the attracting of investments in key sectors for Bulgaria with high potential for development by providing institutional support to the IBA for improving the business environment and positioning Bulgaria as a known and preferred destination for investments, including building on the results achieved from the implementation of projects in the previous programming period, as well as the activities covered by Contract No BG161PO003-4.1.01-0001-C0001 “Promotion of the Advantages for Investment in Bulgaria”, implemented with the financial support of Operational Programme “Development of the Competitiveness of the Bulgarian Economy” 2007-2013. The project envisages updating a medium-term marketing program and developing a detailed strategic plan for implementation of foreign sectors and target countries. On the basis of the updated documents, promotional campaigns and investment events/events abroad will be planned, organised and conducted in order to attract investors. Modern formats for conducting the events have been selected, which can be guaranteed to the highest extent the realisation of proactive investment marketing to validate Bulgaria as a successful investment destination: international forums in the USA, Europe, Asia; investment events (road show) in the US, Europe and Asia; the participation and presentation of Bulgaria in global investment events abroad (investment forums), which are established as an undisputed communication channel. The production of information, promotional and promotional materials and multimedia products is envisaged for the provision of promotional campaigns. With the realisation of the project, a positive effect is expected for the development of a sustainable favourable business environment and the competitiveness of the Bulgarian economy and the establishment of Bulgaria as a successful investment destination.