The objective of this project “Increasing the quality of services of SMEs in tourism through the use of information and communication technologies (ICT) and web-based marketing” is to develop and update the content of the portal tourist site www.bulgariatravel.org , through the use of modern ICT technologies and increasing the opportunities for marketing of SMEs through the OTC and complementing the traditional toolkit, through the innovative approach of online communications.The project groups are SMEs in the field of tourism, associations and business associations, which are related to the implementation of activities and the provision of business support services and improvement of the business environment in the field of tourism. The overall objective of the project proposal is to increase the competitiveness of SMEs for the sustainable development of tourism through institutional support to OTSC and SMEs in tourist areas. The virtual platform foresees to create sustainability of the results of the first project under this procedure, with the main activities generally aimed at: — Conducting effective advertising of tourist regions in the country and abroad, according to their specificity and image, characteristic resources and opportunities for practicing different types of tourism; — Marketing of tourist areas; — Gathering and providing information to their members to support their activities in the field of tourism; — Assistance in improving the quality of the tourism products offered and promoting their activities; Assistance in attracting investors in tourist areas. The expected results are: Created and developed a virtual platform for OUTS, by updating the content of the portal tourist site and the multimedia catalogue; Promotion campaigns for the 9 tourist regions; Developed and disseminated promotional materials in support of OTC; Implemented Internet Advertising and Web Marketing of OUTTR.