The valley of the Thracian rulers, located on the territory of the municipality of Kazanlak, is the region known for the most remarkable evidence of the uniqueness of the Thracian culture. Project proposal “The World of Thracians” is a continuation of the long-standing successive efforts of the Municipality of Kazanlak to create a tourist product based on the Thracian tombs in “The Valley of the Thracian Rulers” — Kazanlak Thracian Tomb, a site with category “worldly” meaning, under the auspices of UNESCO and real cultural values of category “national” importance, included in a serial site “The Tsar necropolis of the Thracian town of Sevtopolis”. Project proposal “The World of Thracians” is aimed at restoration and preservation of a monument of culture Kultovo-burial complex in Ostrusha tomb with category “national” importance for future generations, at ensuring accessibility of the Thracian cultural heritage in the valley to the public from the country and abroad, as well as for the development of a competitive tourist product through the construction of a multifunctional tourist complex, which will perform the role of “portal” to visit the entire valley. The envisaged combination of activities under the project will complement the results achieved by previous projects, including investments under OPRD 2007-2013. With this approach and continuity with previous results, the project proposal will provide the still missing prerequisites for turning the serial site into an attractive and competitive tourist product. The project includes:1.Conservation, restoration and socialisation of a Thracian tomb and cult complex “Ostrusha”. 2.Construction of a bicycle promenade from the town of Kran to Shipka (continuation of an existing alley to the planned tourist complex under the project). 3.Building the Tourist Complex “The World of the Thracians”, which will provide the necessary tourist infrastructure for a general presentation of the amazing and unique concentration of Thracian tombs in the world.