The main objective of this project is to develop and validate competitive tourist attractions on the territory of Karlovo Municipality and to stimulate the diversification of local and regional tourism products. The specific objectives leading to the achievement of the main objective of the project include:- Through the conservation and restoration of the projects included in the project (NCC) and construction works and their overall socialisation and adaptation to support their transformation into preferred tourist attractions offering suitable conditions for year-round visit; — Through the implementation of advertising and presentation campaigns to increase the information security of the destination and to stimulate the interest of different target groups of tourists;- By increasing the tourist flow in Karlovo destination to support the development of local business — directly or indirectly related to the development of tourist services.The investments in the project are aimed at implementing conservation and restoration works and construction and installation works due to the specifics of the site, namely the need to protect the cultural monuments. The contribution to improving the integrated tourist product will be the exposure and socialisation of the sites by providing access to new attractions — Nationality promotion activities. Carrying out conservation and restoration works and construction and installation works for the preservation, protection and exposure of tourist sites Kurshum mosque, building in the property of Pateva Maaza and Pavurdzhieva house.Action 2. Delivery of equipment and furniture for the Pavurdzhieva house and building in the property of Pateva Maaza.Action 3. Implementation of measures to promote the integrated tourism product of Karlovo MunicipalityAction 4. Organisation and management of the project. Action 5. Implementation of information and publicity measures.Action 6. Project audit.