The activities provided for in the project proposal are drawn up on the basis of an analysis of the possibilities and specifics provided by NATURA 2000 in the region of Kardzhali, Kirkovo municipality. The project proposal provides for the organisation and implementation of a large-scale information campaign among stakeholders to protect the habitats of semi-natural dry grasslands and shrub communities on limestone in the region of Kardzhali and in particular in the area of protected area BG0001032 and habitats 6210. The campaign aims to inform the population about the contribution, opportunities and specifics provided by the NATURA 2000 network in the region and, in particular, to implement information measures to educate the population to protect the most common plants in the habitats of semi-natural dry grasslands and shrub communities on limestone, namely the orchids. The main efforts and activities under the project will be aimed at informing the population about the protection of orchids during grazing of farm animals in the region, which is carried out by the population fragmentably and threatens the destruction of valuable plant species in the protected areas. Part of the information campaign will also be the planned photo competition on “Pastures and orchids in collaboration for beauty protection”. The competition will have a regional focus and will give priority to participants who send photos from the region of Krzhalli, and when drawing up the rules for its conduct it will be made conditional on the photographs being taken from the area of the protected area BG0001032 and habitats 6210. The project will provide a management team and will prepare and carry out the mandatory events related to the provision of information and communication, and information materials — posters and cubes with photos will be prepared.