Traditional means of guidance for schoolchildren are becoming less and less effective. For them it is increasingly important that their source of information and their reference medium are primarily their media-communication environment. The tools of this, the effects that have been experienced and acquired here, seem to be trendy, orient their vision and values. This is why our project implements the promotion of technical, scientific and mathematical education and the development of career guidance in such a way that it goes beyond traditional, most frontal knowledge transfer or non-relevant situations for children. Instead, it primarily raises interest in real sciences and real professions in the communication and media environment of students. In doing so, we implement improved versions of previous initiatives with similar objectives and proven success in the institutions of the Lutheran Public Education Network. These are particularly suitable for reaching disadvantaged students through their media orientation and the existing catch-up programmes of the schools involved. As a church that maintains Evangelical institutions, we consider it important to point out that on the 500th anniversary of the Reformation we can refer to the natural scientific aspects of the Reformation heritage and the outstanding real professional traditions of the Evangelical school affairs. Our planned project brings schools from all the disadvantaged regions of the country, thanks to the strong coordination and stable cooperation in the institutional maintenance of the Evangelical Church of Hungary. Due to the regional location of the four priority institutions and their key role in catching up the disadvantaged, we also implement model programmes in one of our schools. The career and educational developments of our project have been proven to work in the target group; they can reach a very wide range; they replace the interactivity of the target groups. The presentation of the competitions, the production of their own media productions, the form of professional visuality gives the opportunity to meet the real professional content, the representatives of the real professions and the students, teachers and parents. Long-term curricula supplements in education, as well as a state-of-the-art knowledge base for real career guidance at institution-maintenance and in schools. The project’s target group is primary and secondary school students, who are primarily informed about the world through media-communication tools and their interest priorities are shaped by the effects of this medium. Among them, students who do not meet the interesting and attractive solutions of science-technical education are a priority target group, and there are no companies in their environment that show them good examples of real skills. Our target group is the group of teachers teaching real subjects and the staff of the pedagogical service, for whom the use of media-communication tools in these topics is not routine and therefore their development can be used in education and career guidance. Our first component, the “Knowledge Upload” competition, applies the two most popular activities of the students, the quizzes and the use of their own camera to real-science topics, involving the representatives of the different disciplines and professions. Students compete with short films presenting real topics, their peers are decided by a voting and expert jury, while the aspects of the professions involved and influence the results. The “Elemi Stars” component processes the elements of the periodic system used as a basic science and technology education in a spectacular, media-enabled form, for which it also develops interactive applications in the digital form of popular collector games of young people. The animations developed for each element are linked to the use, which gives an opportunity to meet representatives of the professions concerned. Animations serve as a base for such clips. Both components are linked to a number of events that link students’ self-representation and meetings with representatives of individual professions in an interactive, talkshow, with content valid for parents. In addition, the project is complemented by specialised circles, thematic weeks and school visits in Bonyhádon. Key results/indicators of the project: one national competition, at least thirty student teams, ten real science media trainings, four thematic weeks, four summer camps, one hundred extracurricular sessions, fifty media animations, twenty clips, two social media and interactive web interfaces, two mobile applications, the active involvement of 150 teachers and the same number of corporate professionals, the active participation of thousands of students, 2,000 students active audience, 1.5 million people in the media. The staff of the participating pedagogical service participate in two training sessions and participate in most of the on-site programs.