Kisfaludy2030 Tourism Development Nonprofit Zrt. was established as a result of Government Decision 1861/2016 (XII.27) in the foundation of the Hungarian National Asset Management Zrt., initially in order to effectively implement the development of the Balaton priority tourist development area. It is owned by the Hungarian National Asset Management Company as the sole shareholder, and the ownership rights are exercised by the Hungarian Tourism Agency Zrt. The Company does not have a completed project established in 2017. Its professional background is provided by the Hungarian Tourism Agency Zrt. The strategic goal of the development projects of Kisfaludy2030 NZrt. is to strengthen the income-generating capacity of tourism in Hungary, to extend the stay of tourists travelling from abroad, to increase their spending, to increase the current level of domestic tourist consumption, while at the same time trying to improve its tourist values and revenues by reducing seasonality. As responsible for the implementation of future development projects, the Company is responsible for the tasks of the consortium’s professional management, with special emphasis in its work is the marketing activity with a uniform approach, the coordination of the communication tasks of the consortium, the creation of a uniform image to be developed in the project, and the professional support of the development and maintenance of networking. Consortium members participating in the project: Hungarian Tourism Agency Zrt., Tourism Marketing Communication Agency Nonprofit Zrt., Hungarian Tourism Association Foundation, Gyöngyös-Mátra Tourism Public Benefit Association, Municipality of Miskolc Municipality, Municipality of Eger County Rights, Municipality of Mezőkövesd City. On the basis of the concluded consortium contract, the Company performs tasks related to the execution of public procurement activities, the preparation of the strategic documents, the tasks related to product development and the professional management of project management tasks in addition to the professional support of MTÜ as a consortium partner. The exact tasks of the MTÜ cover the project management activity. The task of the TMÜ in the present project is to carry out the tasks related to marketing, align them with national communication tasks, prepare the domestic marketing, public relations and communication activities, as well as the brand strategy and image plan based on destination development and positioning and competitiveness strategies. The task of the Hungarian Tourism Association in this project is to implement project elements related to the topic of awareness-raising: organising and conducting trainings related to the quality assurance system, professional presentations, information sessions, online marketing trainings and workshops related to the introduction of the regional brand, product development and online marketing trainings for the individuals involved in the region. Gyöngyös-Mátra Tourism Public Benefit Association participates in the preparation of the attraction inventory of the destination, small-scale equipment acquisition based on development strategy and the development of guaranteed programmes in the region. The Municipality of Miskolc is involved in the development of thematic package offers and programme packages of the destination (urban walks, green tourism) and in the development of the regional programme packages, improving the reception conditions of tourists. The Municipality of Eger County is involved in the preparation of regional thematic package offers, programme packages and preparatory tasks for the development of a tourist card. The Municipality of Mezőkövesd is involved in the development of cultural package offers and programme packages of the destination. The project provides an opportunity to widen the profile of the Mátra-Bükk tourist area, to create a regional identity and to position the area typically sold in separate locations as a single destination. The creation of a single brand and the related targeted marketing activities within the framework of the tender will be an additional opportunity to renew the entire information and communication system, which makes the destination identifiable both on the domestic and international markets, as well as providing a lasting and real promise of experience for both the returning guests and the new target markets. Overall, for the sustainable development of tourism in the Mátra-Bükk tourist area and for maintaining and strengthening the region’s revenue-generating capacity, it is essential to increase the competitiveness of the region, based on the activities defined in the operational development objectives of the project, and the achievement of which is an essential condition of the long-term and strategic goals.