The destination brand profile resulting from the project ensures the uniqueness and distinctiveness of the destination and makes it available for sale on the relevant markets at international level. Thanks to interventions, product connections and professional visitor flow management, the destination can be distinguished from competitors, thanks to the established experience promises, it will continue to be a recreational area, but it will be able to position itself differently than before. Leader of the consortium: Hungarian Tourism Agency Zrt. Consortium members participating in the project: 1) Kisfaludy 2030 Tourism Development Nonprofit Zrt. 2) Tourism Marketing Communication Agency Nonprofit Zrt. 3) Hungarian Tourism Association Foundation 4) Szentendre and Area TDM Nonprofit Ltd. 5) Dunakbenar-Ipoly-Börzsöny Regional Development NKft. 6) Visegrád and its surroundings Tourism and Marketing Association The exact tasks of the MTÜ are set out in the agreement concluded with the consortium partners. In the case of this tender, the implementation of these tasks covers the area of project management activity, tourism professional management and the preparation of a report monitoring the performance of the destination. The organisation has adequate professional experience and insight into the development directions, which ensures that duplication of activities is avoided and the use of resources is optimised. Kisfaludy2030 Tourism Development Nonprofit Zrt. was established as a result of Government Decision 1861/2016 (XII.27). On the basis of the consortium contract concluded, the company is responsible for the preparation of the development programme that underpins the destination. On the basis of Government Decision No 1022/2018 (II.06.), the Tourism Marketing Communications Agency performs tasks related to tourism marketing and communication activities in Hungary. The task of the Tourism Marketing Communications Agency in this project is to implement the tasks related to marketing, align them with the national communication tasks, especially with regard to the domestic and international assessment of the reputation and brand position of destinations, the domestic marketing, public relations and communication activities, and the preparation of the brand strategy and image plan based on destination development and positioning and competitiveness strategies. At the end of 2017, eleven professional organisations operating in the field of tourism set up a new platform called the Hungarian Tourism Association. Its task in this project is to implement project elements related to the topic of awareness-raising: organising and conducting trainings related to the quality assurance system, professional presentations, information sessions, online marketing trainings and workshops related to the introduction of the regional brand, product development and online marketing trainings for the individuals involved in the region. The task of the Szentendre TDM in the present tender is to develop package offers and personalised offers, to prepare their marketability, to further develop existing city walks and to develop new ones and to prepare the impact assessment of events. The task of DIBT NKft., based on the study on the development of guaranteed programmes, is to purchase the necessary tools for the implementation of each programme and to purchase equipment to support the development of existing programmes. The task of the Visegrad Association is to develop guaranteed programmes, to further develop existing city walks, to develop new ones, to map the existing card systems in the destination and the surrounding area, to define the operational tasks necessary for the introduction of a card system proposed by the MTÜ. The project provides an opportunity to widen the profile of the Danube Bend’s priority tourist development area, to create a regional identity and to position the area typically sold in separate locations as a single destination. The creation of a single brand and the related targeted marketing activities within the framework of the tender will be an additional opportunity to renew the entire information and communication system, which makes the destination identifiable both on the domestic and international markets, as well as providing a lasting and real promise of experience for both the returning guests and the new target markets. Overall, in order to ensure the sustainable development of tourism in the priority area of the Danube Bend, and to maintain and strengthen the region’s revenue-generating capacity, it is essential to increase the competitiveness of the area, based on the activities defined in the operational development objectives of the project, and the achievement of which is an essential condition of the long-term and strategic goals.