Dutch first, largest and most successful big-data project from Groningen — Target — will be followed up with the project ‘Business Value from the Intelligent Zwerm’. At the heart of the project is the speeding-up of the innovative services or products related to big data in four market segments relevant to the North of the Netherlands: healthy ageing and lifestyle, smart energy use, vehicle data and mobility, and seismic measurement networks. In addition, an SME toolbox will be developed for SMEs that make it possible to use large data files smartly in a viable and affordable way. The new knowledge and intelligent data applications will make a significant contribution to the northern economy and employment.